Informations All articles filled in under this category
DELIVERABILITY MATTERS
Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. At DooxMail, we study global inbox placement rates so we can help our clients improve their sender reputation, subscriber engagement, and ultimately their email deliverability. We’ll help you reach the right inbox and increase your email ROI by getting more email delivered to more of your subscribers.
How do you know if you have a deliverability ...
What is authentication?
Email authentication is the process by which a sender is validated through published records, such as SPF and DKIM, that they are who they purport to be. After hitting send on an email, the originating server sends the message with identifying information to the recipient’s mail server. This server queries DNS with that information and uses the records provided to validate authenticity. The recipient server may choose to block any messages that fail authentication checks...
Feedback loop servers
Every time when the Spam button is pressed by one of your subscribers, the email provider the subscriber belongs to, will send a notification related to that event. In order to receive such notifications, you should subscribe for such notifications at the email provider.Here you can find a list with email providers and their feedback loop subscribe process.
However, most email providers will also send the notifications at one of these 3 addresses:
[email protected], postma...
Ending up on a blacklist can be detrimental to your domain’s email deliverability. These days, there are hundreds, maybe thousands of blacklists out there. Some, like the Spamhaus SBL, can bring your email program to a screeching halt. Others are little more than an annoyance. Many of the world's largest inbox providers use blacklists to help them make inboxing and filtering decisions. Others rely only on their own internal metrics. Always remember: if a listing service ever asks you pay a fee f...
1. You Didn’t Get Express Permission to Email
The #1 rule of email marketing is to get express permission to email first. Never buy a list of email addresses, or you risk violating the CAN-SPAM Act,
2. Check if Your IP Address Was filtered
Checking Your IP Address
Here are 2 aggregation websites that anyone can use to check on the status of their IP:
http://multirbl.valli.org/
http://www.mxtoolbox.com/blacklists.aspx
Delisting Request Forms
Below are links to the delisting forms used ...
When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Tag
Required
[UNSUBSCRIBE_URL]
YES
[COMPANY_FULL_ADDRESS]
YES
[UPDATE_PROFILE_URL]
NO
[WEB_VERSION_URL]
NO
[CAMPAIGN_URL]
NO
[LIST_NAME]
NO
[LIST_SUBJECT]
NO
[LIST_DESCRIPTION]
NO
[LIST_FROM_NAME]
NO
[CURRENT_YEAR]
NO
[CURRENT_MONTH]
NO
[CURRENT_DAY]
NO
[CURRENT_DATE]
NO
[COMPANY_NAME]
NO
[COMPANY_ADDRE...
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...